Business Source Complete This link opens in a new windowA comprehensive business database with both bibliographic and full text content. Included are reference works, market research handbooks, market research reports, SWOT analyses, industry profiles, and Harvard Business School Faculty Seminar Series videos. Selected journal titles indexed include:
Advertising Age
Global Journal of Business Research
International Business Review
International Journal of Consumer Studies
Journal of Business Research
Journal of Retailing & Consumer Services
Journal of Marketing Psychology and Marketing
Worldwide Marketing Research & Public Opinion
Polling Industry Report